[5] Jeffrey Seaman, who took the lead in developing the concept, envisioned a merchandising approach reflecting successful trends in other sectors of retail, such as bright, colorful stores with large glass walls and a friendly atmosphere.
In order to avoid saturating the Florida market, Rooms To Go expanded into Atlanta, Georgia; Charlotte, North Carolina; and Chattanooga and Nashville, Tennessee.
[7] In 2023, Rooms To Go acquired The Great American Home Store, a four-store chain in the Memphis, Tennessee region.
[9] Rooms To Go's Cinderella, Winnie the Pooh, and Pumpkin Carriage bedrooms were nominated as the most innovative new products launched that year under the Walt Disney & Co.
[10] In the summer of 2008, Rooms To Go rolled out a licensed line of customizable NFL furniture after striking a deal with the National Football League.
[9] Vergara said: "My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store."