Saluja was born on 25 July 1975, to a Punjabi Sikh father, Ambassador Satnam Jit Singh, an Indian diplomat to several countries.

His mother, Rinku Singh is of Nepalese origin, is a social worker and a top bridge player.

Having been in the business for almost decades, their clients and projects include the likes of Coldplay, Netflix, Ridley Scott Associates, Traktor, Partizan, Radical Media, AOI-PRO, Somesuch, Chelsea, Blink, Emirates, Ikea and many more.

Its first project was a L'Oréal Fall Repair campaign with Bollywood actor Sonam Kapoor, and the company shot another spot for L'Oreal starring Aishwarya Rai.

[3] Roopak is a member of the Indian Angel Network, a group of entrepreneurs who invest in start-up businesses across a variety of sectors and markets.

[4] In 2014, Roopak was featured on Campaign Asia-Pacific's "40 Under 40" list among the region's strategic thinkers, suits, creators and planners.