He has been editor-in-chief for the website Recombu and has worked on BBC Radio 5 Live's Saturday Edition as a technology journalist.

and as editor-in-chief for the Recombu, a review and comparison website covering cars, mobile phones, broadband and television,[4] who he continues to work for as a brand ambassador.

The Irish Times described Reid as "Top Gear's best 'find' since the Clarkson era", and "has an infectious schoolboy enthusiasm".

[13] In 2021 Reid began hosting the newly renamed Fifth Gear Recharged on Discovery+ and Quest, along with Vicki Butler-Henderson, Jason Plato and Karun Chandhok.

Reid said of his new role at the time, “Auto Trader has been a near-permanent fixture in my web browser for as long as I can remember, so having the opportunity to help others find their perfect car is a true career highlight.”[16] Reid launched and presented CNET's Car Tech channel, and was also the presenter on the YouTube channel Fast, Furious & Funny which features 'high octane car action', pranks and celebrity guests.

[3][19] In October 2020, Reid presented an episode of Fully Charged reviewing the Honda E electric car.

[20] In January 2021 it was announced that Reid was to front an E-Sports series in a campaign with McLaren and British American Tobacco (BAT) in order to enable them to reach their customers "in new, exciting and engaging ways" to push the addictive nicotine pouch brand VELO.