The nursery, 'Benjamin R Cant & Sons', was located in Mile End, now a northern suburb of Colchester.

The rivalry between the two nurseries lasted until the 1960s, when their descendants decided to merge the two family businesses into one company.

[4][5] " The great strength of 'Just Joey' is its beauty at all stages of its development, whether as an elegantly unfurling bud or as a fully expanded flower with large, substantial, wavy petals delectably arranged around its crimson stamens.

Flowers are borne mostly solitary or in small clusters, and bloom form is slightly ruffled.

The flowers are a creamy orange or apricot color, with shades of dark copper.

The rose has a strong, sweet fragrance and medium, glossy, leathery foliage.