[2] Genoni soon moved back to Milan, determined to develop a 'Made in Italy' sensibility and bring awareness to the creative production in her home nation.

[3] From the 1880s onwards, Genoni became more and more involved in the feminist movement, first with the radical left of Abigail Zanetta (1875–1945) and then with the more moderate and reformist ideas of Anna Kulishoff.

Genoni was promoted to Premiere in 1903, the same year her daughter Fanny was born out of her relationship with her companion, the lawyer Alfredo Podreider, who she met when she was part of the circle of Pietro Gori.

She also directed the dress-making department at the Societa Umanitaria, a job she held until 1925, at which time she refused to swear an oath of loyalty to fascism.

[5] At the time of the Milan Expo in 1906, Genoni was still working as a Premiere at the Milanese branch of Maison Haardt et Fils, mainly reproducing Parisian models.

Ultimately, Genoni achieved the recognition for her talents as a designer of dresses 'Made in Italy' that she craved: she was awarded the International Jury Grand Prix for two creations that were put on show at the Expo.

In this booklet, Genoni expressed her intention to create a homegrown Italian fashion and style as an integral part of the rebirth of the arts in Italy at the time and a contribution to the building of a national identity.

The third period inspired by the modern energy exemplified in transportation and mobility led to a collection of casual wear, including dresses suitable for air travel.

[7] As noted above, Rosa Genoni actively worked towards bringing attention to the plight of workers, the lack of equal rights between men and women, and anti-war efforts and maintaining peace.

[8] Rosa Genoni was monitored by the local security forces due to her pacifist activities and involvement in the anti-war campaign.

She attacked the Futurists' position in favor of the war and wrote plainly about her stance in articles published in a socialist paper, L'Avanti.

Under these circumstances, Genoni had abandoned her dream of building an "Italian fashion" and a more democratic and egalitarian society that defended the rights of the lower classes.