Rosh Hashanah LeMa'sar Behemah

[7] Informal celebrations of Rosh Hashanah LaBehemah[8][9] began in 2009 at the goat barn of Adamah Farm on the campus of the Isabella Freedman Jewish Retreat Center, including a blessing of assembled farm and pet animals, and a meditation on beginning the period of cheshbon hanefesh with a personal accounting of all the domesticated animals relied upon, followed by the shofar blast for Rosh Chodesh Elul.

[11] In 2012, the first guided ritual communal meals for Rosh Hashanah LaBehemah were held at the Ginger House in Jerusalem, and in major cities across the United States.

[4][12] Several prominent Masorti and Open Orthodox rabbis have since lent their support for reviving the festival, including Adam Frank,[13] Yitz Greenberg,[14] Jonathan Wittenberg,[15] David Wolpe,[16] and Shmuly Yanklowitz.

[5] Commencing the first of Elul (and continuing throughout the month), in the Ashkenazic tradition, the shofar is blown at the end of the shacharit morning service (and in some communities, at Mincha as will) in anticipation of Rosh Hashanah.

[18] The period of cheshbon hanefesh (the traditional accounting for one's relationships during the month of Elul) begins on this day.