Rovasenda is a comune (municipality) in the Province of Vercelli in the Italian region of Piedmont, located about 70 kilometres (43 mi) northeast of Turin and 25 kilometres (16 mi) northwest of Vercelli.

[3] Rovasenda borders the following municipalities: Arborio, Brusnengo, Buronzo, Gattinara, Ghislarengo, Lenta, Masserano, Roasio, and San Giacomo Vercellese.

The territory of the comune of Rovasenda is enclosed in the alta pianura vercellese (high plain of Vercelli, also known as Baraggia).

It borders Roasio e Gattinara to the north, Lenta, Ghislarengo e Arborio to the east, San Giacomo Vercellese and Buronzo to the south and Masserano and Brusnengo to the west, which form part of the province of Biella.

Numerous irrigation canals supply the surrounding rice paddies with water; among these, the Roggia del Marchese (also known as Roggia Marchionale) is the most noteworthy.Most of the settlements are found within the main administrative division (capoluogo), surrounded by vast rice fields speckled with sparse, secluded farmhouses; aside from the capoluogo, there are no divisions of relevant size.