Merchandise showing an early version of Rowdy with his name listed as Big D was marketed to children and teenagers during the 1994 and 1995 NFL seasons.
[1][2] Rowdy is involved with, takes part in, and/or makes appearances at the following: the Susan G. Komen Race for the Cure,[3] The Salvation Army, The Rise School of Dallas, the Special Olympics, retirement centers, hospitals, schools,[4] birthday parties, grand openings, Minor League Baseball games around the country, conventions, parades, grocery store promotions, Dallas Mavericks NBA games, weddings, and community events.
He has also taken part in televised events, including ESPN's Alumni Beach Bowl, ABC's Battle of the Gridiron and the Special Olympics.
Kids also visit the inflatable Cowboys Experience, which includes a bouncy house, slide, football toss, and field goal kick.
Rowdy is known for squirting the kids with water guns, and anyone else who steps in his way like players, coaches, TV crews, and especially fans that come out to watch the Cowboys practice at camp.