She[A] rose to prominence after being featured on Romanian producer Sickotoy's "You Don't Love Me" (2019), which reached number three in Romania and received radio airplay in several other countries.

[5] The song attained commercial success in Romania, reaching number three on the country's Airplay 100 chart,[6] and being playlisted by radio stations in several territories including France, the United States, Russia and Spain.

[8] In early February 2020, it was reported that Roxen was one of three artists shortlisted to represent Romania at the Eurovision Song Contest 2020; broadcaster Romanian Television (TVR) had collaborated with Global Records for the selection.

[13] However, on 18 March, the European Broadcasting Union (EBU) announced the cancellation of the Eurovision Song Contest 2020 due to the pandemic of the coronavirus disease 2019 (COVID-19).

[6] "UFO", the song that was placed behind "Amnesia" to represent Romania at Eurovision,[26] was also a number-two hit in Poland and attained a gold certification from the Polish Society of the Phonographic Industry (ZPAV) in the country.

At the beginning of the same month, she was allegedly emotionally abused and blackmailed by an ex-boyfriend and obtained a restraining order against him after having made a complaint to the local police.

[34] However, in 2024, along with her endorsement of pro-Russian and far-right Romanian presidential candidate Călin Georgescu, she stated that she felt manipulated by the LGBTQ community.