The label was formed in 2007 and is owned by Playground Music Scandinavia .

The label is mostly active on the Swedish market, but with former signed artists such as Agnes Carlsson and Erik Hassle, they have made an international leap.

Erik Hassle was successful with his hit "Hurtful" in among others, the UK.

Victor Finke, also known under his stage name DEEVA, had a streaming hit with "Space Dance".

Universal put Roxy up for sale in September 2012; the founders bought the label becoming the owners.