Roy Schwartz Tichon (born 1992) is an Israeli entrepreneur, mostly known for making an alternative for public transportation on Shabbat (Saturday) in Israel.

Schwartz Tichon is the chairman of "Ve Af Al Pi Chen" (Hebrew: ואף על פי כן) cooperative, which operates buses lines that changed the Status quo (Israel).

[7][8][9] The initiative is running through the "Ve Af Al Pi Chen" cooperative, in which he serves as chair and CEO, since launching.

Since 2018, Schwartz Tichon writes in the blog "If I were finance minister" in TheMarker website,[22][23] discussing economic issues advocating for utilitarianism and classical liberalism.

[27] Schwartz Tichon wrote a position paper advocating government incentives to promote vaccination among youth which was later publicly supported by the Israeli minister of Justice, Gideon Sa'ar.