[1][2] Inspired by the success of Rechov Sumsum/Shara'a Simsim, Sesame Workshop began considering creating a co-production for Kosovo, another region with high political and social tensions, in this case between ethnic Albanians and Serbians.
The show was originally sponsored by the United Nations Development Program (UNDP) and UNICEF.
[6] The content of Rruga Sesam and Ulica Sezam was essentially identical, with the exception of which language the episodes were dubbed in.
The production combined Open Sesame content with locally filmed live-action segments focusing on children's lives.
Anecdotal evidence also suggests that adult viewers of the show became more aware of social issues such as water shortages.