Rubén Fernando da Silva Echeverrito (born 11 April 1968) is a retired Uruguayan footballer who played as a striker.

He played for a number of clubs in Uruguay, Argentina, Spain, Italy and Mexico.

In 1989, he moved to Argentine giants River Plate, where he was part of the team that won the Primera Division in 1988–1989.

Da Silva then moved to Italy in 1991, where he played for U.S. Cremonese before returning to River Plate in 1992, where he was topscorer in the Clausura 1993, prompting his move to CD Logroñés in Spain In 1994 Da Silva returned to Argentina to play for River Plate's fiercest rivals, Boca Juniors.

Da Silva had a two-year spell with UAG Tecos in Mexico before returning home to Uruguay with Club Nacional de Football in 2000.