Muckian was initially working with Damien Rice, helping him with the formation of his solo career when he saw Rodrigo y Gabriela supporting him at Vicar Street in Dublin.

[5] Over the course of the last fourteen years, Rubyworks has released albums with Irish artists like Hothouse Flowers, Sinéad O'Connor, Mary Coughlan and Moving Hearts.

In more recent times the label, which also includes offshoot imprints Model Citizen, Ark Recordings and Gotta Run, has developed a new generation of Irish talent including Hozier, in partnership with Columbia Records in North America and Australia and Island / Universal for the rest of the world, Ryan Sheridan (in partnership by Universal Music Germany), O.R.B.

[8] Developing an international presence, the label helped established Irish acts like Aslan and Jerry Fish & The Mudbug Club release their music outside Ireland.

[13] Due to international licensing deals in North America, Australia, Europe, Japan and South Africa, global sales of the Rodrigo y Gabriela rose to over 500,000.

In August 2012 Rubyworks celebrated its first decade in existence with three Dublin concerts featuring performances from bands like Rodrigo y Gabriela and Fight Like Apes.

The music video, recorded by Brendan Canty & Conal Thomson of Feel Good Lost, has collected over 530 million views on YouTube across two versions.