Rudy Concepción

Concepción made his film debut in 1935, in Kundiman ng Puso (Song of the Heart).

He was often paired romantically in films with the soprano Rosario Moreno, with whom he co-starred in Mapait na Lihim (1938).

After six movies for Sampaguita Pictures, becoming one of its most bankable stars, Concepción signed with another production company Excelsior Pictures, where he made Pakiusap, Ikaw Pa Rin, Tunay Na Ina (opposite Rosario Moreno), and his last unfinished movie Mahal Pa Rin Kita.

Pakiusap and Tunay na Ina are two of only five Filipino films to survive World War II.

[2] At age 28, the latter died of a peptic ulcer in 1940 during the shooting of Mahal Pa Rin Kita.