He also worked behind the scenes, operating both the Eastern Sports Association (ESA) and its television program, International Wrestling.

[4] In 1969, Cormier and Al Zinck formed the Eastern Sports Association (ESA), which promoted a television program named International Wrestling (IW).

Several years later, Atlantic Grand Prix Wrestling, operated by Emile Dupré, took over the time slot from IW.

They defeated The Fabulous Kangaroos (Al Costello and Don Kent) to win the title but soon dropped it to Jos and Paul LeDuc.

[7] On November 18 that year, Rudy Kay also won the IW North American Heavyweight Championship by defeating Bob Brown.

When the ESA closed in 1977, the title became part of Romeo Cormier (Bobby Kay)'s Trans-Canada Wrestling (TCW).