It was founded as the Canadian National Horror Expo in 2004 by Rue Morgue Magazine and Hobby Star Marketing Inc.
Originally showcasing novels, fantasy, film, television and related popular arts, the convention has expanded over the years to include a larger range of pop culture elements, such as horror, anime, manga, animation, toys, collectible card games, video games and web entertainment.
Along with panels, seminars, and workshops with industry professionals, there are previews of upcoming feature films, video game companies, and evening events such as The Masquerade; a costume contest, and other social receptions.
Typically there are over 175 hours of programming on all aspects of pop culture over the weekend.
Mary McDonnell, Emma Caulfield, Leslie Nielsen, Roger Corman, Udo Kier, Barbara Steele, James Duval, Max Brooks, Jack Ketchum, and surprise guest Tobin Bell (unannounced).