Run to the Beat, first held in 2008, was the first half marathon event in London,[1] taking its name from the use of music along the route.
It was initially organised by IMG,[2] and held each autumn in south-east London until 2013, attracting, at its peak, some 19,000 runners.
Organisers expected more than 12,000 runners to take part in the inaugural race in Greenwich on 5 October 2008.
[7] As a result, this was the final year it was run as a half marathon;[8] it became a 10 km event in Wembley.
The theory behind the event came from Dr Costas Karageorghis,[9] associate professor of sport psychology at Brunel University.