The song premiered on 28 August 2010 on MistaJam's show, and is the second single from Devlin's debut album, Bud, Sweat and Beers.

It shows a lot of support and belief from Radio One that they put it straight onto the C-List, the next week up to the B-List and the next up to the A-List.

"[3] Fraser McAlpine of BBC Chart Blog gave the song a positive review stating: I'll admit to feeling a little sceptical about this fella at first.

But given the benefit of Dev's precision wordplay, and his urgent delivery, it's transformed into something darkly optimistic, quietly brilliant, and poetic in a really unpoetic way.

[4] The music video was directed by Emil Nava[5] and was uploaded to YouTube on 10 September 2010.