İTV internally chose "Running Scared" for them from among seventy submissions coming from both Azerbaijan and abroad received within four weeks from 10 January 2011.

Krimm, who was also the producer of the Eurovision Song Contest 2002 held in his native Estonia, won the right to direct this videoclip after submitting his proposal in February 2011.

In the end, Ell is shown climbing up the cliff while Nikki looks at him tenderly, and the joined couple sings the final chorus standing face-to-face.

Ell & Nikki performed "Running Scared" eighteenth on the evening, following Lithuania's "C'est ma vie" by Evelina Sašenko and preceding Greece's "Watch My Dance" by Loukas Yorkas feat.

Ell & Nikki performed again "Running Scared" nineteenth on the evening, following Austria's "The Secret Is Love" by Nadine Beiler and preceding Slovenia's "No One" by Maja Keuc.