[8][9] Kogan holds several publicised controversial views regarding the consumer technology industry, expressing his opposition to the Australian Government's proposed internet filter[10][self-published source?]

[28] Kogan attended Brighton Secondary College and Melbourne High School[2] before graduating from Monash University with a Bachelor of Business Systems (Information Technology).

[32] The company rapidly expanded to a broader range of products such as Digital Radios, GPS devices, netbooks, tablets, and video cameras,[33][self-published source?]

and in September 2011 began selling complementary products from a range of brands including Apple, Canon, Nikon, Samsung, Motorola and others.

[47] Kogan is known for using social media to take a swipe at his competitors[48] and has been accused of making 'outlandish statements' through his company's blog about giant retailers like JB Hi-Fi.

[50] On International Transgender Day of Visibility in 2018, Kogan was asked to apologise after a transphobic tweet referencing the 2018 Australian ball-tampering scandal and Caitlyn Jenner.

[51] Kogan was the first Australian to register as a passenger on Richard Branson's Virgin Galactic sub-orbital spaceflight, having paid a deposit on the US$200,000 ticket.