He briefly worked as a producer for several children's television shows, such as Bozo the Clown, before beginning a forty-year career in advertising.
[2] Alben began his career in the ad industry by working as a copywriter at Benton & Bowles and then Grey Advertising.
[2] Alben created ad campaigns for Hot Wheels and wrote the script for the first Barbie Fashion Show.
[2] Musically gifted, Alben wrote lyrics for numerous radio and television commercials and amateur productions, such as the Sinai Temple Annual Dinner Dance in Los Angeles.
Alben also teamed with Jerry Hart to write the music for a play based on the life of Albert Einstein called "The Smartest Man in The World.