Commerce and industry are also major drivers of the local economy, as Russas hosts numerous ceramics factories, a Dakota Nordeste shoe factory, and large companies have established operations in the city, such as Mix Mateus (large supermarket company), which opened in 2024 and has a sales area of 2,670 m²; Agrocera, a carnauba wax industry; and the Lagoinha Solar Park, the first greenfield solar energy park developed by CGN Brazil.

Located in the Lagoa do Toco neighborhood and covering an area of 3,000 square meters, the CEU features a cine-theater, library, telecenter, multipurpose rooms, skate and walking tracks, sports courts, and other attractions.

[10] Due to its central and strategic location, Russas has hosted the campus of the Federal University of Ceará (UFC) since August 4, 2014, serving approximately 1,400 students and having a significant impact on the local and regional social dynamics.

Furthermore, the diversity of cultures and perspectives brought by students from other states and countries has contributed to creating a more plural and innovative academic environment, favoring the intellectual and social development of the entire community.

Thus, Russas has established itself as a hub of knowledge and innovation, attracting talent from different parts of Brazil and the world, boosting the local economy, and promoting a cultural and academic exchange that benefits the entire Jaguaribe region.