It was released on October 30, 2024, through XO and Republic Records as the second single from the former's sixth studio album, Hurry Up Tomorrow (2025).

To promote his upcoming album and celebrate his final project under the moniker the Weeknd, the artist held a one-off concert in São Paulo called "one-night-only" on September 7, 2024.

[4] The appearance was a surprise performance as Anitta emerged on stage initially disguised as one of the Weeknd's dancers.

[7] Anitta had previously posted a picture of herself with a baby belly and a white face mask two days prior.

[11] Directed by Freeka Tet, the music video features a pregnant Anitta wearing a "Rejuvenique" massage mask with a mouth on her stomach, singing the Weeknd's lines.