During the 1980s, the company launched worldwide marketing campaigns and began sponsoring some of the most famous Italian soccer teams, such as S.S. Lazio.
With the intent to reshape its position and to get gave new life to the company, Gian Mario Rossignolo bought Brionvega from the Brion family, the founder.
During the years, Sèleco has passed through ups and downs, and at the end it was overcome by the continuous changes in the electronics world.
This gave rise to the Sèleco-Formenti Group, owner of the rights for the brands Sèleco, Rex, Phonola, Imperial, Stern, Phoenix, Televideon, Kerion and Webrik.
In 2006, Trademark property were entrusted to Super//Fluo except for the Brionvega brand (bought by Sim2 Multimedia), up to the bankruptcy of company, after which Sèleco went to Selek Technology.