[5][6][7] The maternity label received worldwide attention when Kate Middleton was photographed in a Seraphine dress for the first official family portrait with Prince George.

[18] Originally from Paris, Reinaud studied business in France before moving to the UK to work for advertising agencies including JWT.

[21] Seraphine introduced its Luxe Collection in 2012, a line of maternity fashions for red-carpet events along with bridal gowns and outwear designed for women during and post-pregnancy.

[18] The designer collections feature wardrobe basics, denims, office attire, knitwear, outerwear, and evening gowns.

[2][18] The company also operates internationally through online sales and stockists such as Pea in the Pod, Galeries Lafayette and John Lewis[33][34] as well as more than 80 independent clothing boutiques across the United States and Canada.

[35] Seraphine received international attention in 2013 after the Duchess of Cambridge, Kate Middleton, was photographed wearing the designer brand.

[44] Seraphine has collaborated over the years with several philanthropic partners, running campaigns to raise money for charities supporting mothers and babies.

From 2005 to 2006, the company ran a campaign in collaboration with UK pregnancy charity Tommy's, supported by actress Anna Friel and singer Jamelia, in which Seraphine donated 100 percent of the profits from the sales of its baby scan t-shirt.