is a 1977 various artists charity album featuring Los Lobos and various vocalists, including the Salas Brothers of the band Tierra.
He had heard that Cesar Chavez, president of the United Farm Workers, had a relationship with Coca-Cola and asked him for help to secure a deal with the company.
They would accompany a variety of vocalists performing songs celebrating Chavez's accomplishments and the struggle of farm workers.
[2] Vocalists Carmen Moreno from Fresno, Geri Gonzales of East L.A., the Salas brothers of Lincoln Heights, Ramon "Tiguere" Rodriguez from Phoenix, Brambila's brother Raul, and the Santa Isabel School Choir from East Los Angeles were selected to participate.
"I could utilize the talents of many local artists I’d worked with in my earlier years as a record producer and the union could sell [the album] at rallies, marches, and huelgas", Brambila recalled.