[3] Alongside University of Sydney graduate Manoj Kumar, Sashikanth helped co-found the website StudentConcepts.com, which offered a suite of services for students, including loyalty programmes and job search tools.
As a result of his interest in filmmaking, he was selected to assist art director Thotta Tharani with his sets on the production of Shankar's political thriller Mudhalvan (1999).
[3] After following the production of Dharani's Kuruvi (2008), Sashikanth experienced a renewed interest in filmmaking; he considered starting his own studio, as he was "too old to be an assistant director and never good at taking instructions".
Out of the three pitches, Sashikanth went ahead with Thamizh Padam, a satire of Tamil cinema, and founded YNOT Studios to produce the film—which was sold to the distributor Cloud Nine Movies and premiered in 2010.
[13] He also revealed plans of taking YNOT Studios into Hindi cinema with the release of Saala Khadoos (2016) and the remake of Thiagarajan Kumararaja's Aaranya Kaandam (2011), but the latter did not materialise.
He later produced the remake of Vikram Vedha starring Hrithik Roshan and Saif Ali Khan, with T-Series Films, Neeraj Pandey, and JioCinema.