[1][2] Established by Dave Prazak and run by both him and Allison Danger, the promotion was created to give female wrestling talent from North America and beyond a serious, non-objectifying platform on which to display their skills.

[4] The company took a unique approach to staging its live events: Shimmer ran one large show every three months (on average) at the Eagles Club in Berwyn, Illinois.

Two DVDs worth of material were taped at each of these super-shows, and were sold as single volumes (initially through Ring of Honor's online store) before being nationally distributed through retail outlets.

In September 2008, Shimmer announced it would start its own wrestling school for female athletes.

[5] Its former sister promotion Full Impact Pro also recognized the titles and had defenses of them at its events.