SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian.

[2] In 1985, the company ventured into the supermarket and home appliance store business.

It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.

[69][70] CenterStage is a large-screen cinema combined with traditional theater features.

Thus, it is designed to accommodate a range of events, including live musical concerts and theatrical performances.

[71] There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

[72] There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.

The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.

The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.

[80] SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar.

It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.

The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".

Over the years, SM Supermalls has refreshed the jingle with updated arrangements and new voices, This jingle plays across SM mall branches, television ads, and social media.