[1][2] Its theatres, primarily PVR Sathyam Cinemas at Royapettah are often used by filmmakers for film premieres and audio launch events.
The group was notable for being the first multiplex operator in India to equip its screens with the Dolby Atmos and Auro 11.1 sound systems.
[9] Kiran Reddy, the former CEO of SPI Group, revealed in a 2012 interview with The Hindu that the Sathyam theatre complex was acquired by his family "from someone" in the 1980s.
[13][14] With the acquisition, PVR became the largest multiplex operator in Tamil Nadu with 14 properties (including Puducherry) (as of 2018) and more in the pipeline.
They also mentioned that all the future projects will be branded as PVR including the upcoming properties in the state of Tamil Nadu as well.
Post the merger with Inox, with effect from 1 September 2023, the SPI iOS/Android app and website will no longer be available for booking and the customers will be redirected to www.pvrcinemas.com.