[3][4] Rushnell was a successful television executive who led Good Morning America to first place for the first time, and was a father of Schoolhouse Rock which shared 75 Emmys with The ABC Afterschool Specials and other children's programs under his leadership.
[1][2][5] Rushnell started the project The Kingdom Chums as ABC's vice-president for long-range planning and children's television.
Speaking on the general landscape of children's television, Rushnell stated that he "felt that there were a lot of weeds in this garden...I think that we can make it better.
"[6] According to Lisa Belkin, writing in the New York Times, his first book was published by a small press with modest sales in late 2001.
[1] Rushnell is credited with coining the term godwink, which he defines as "An event or personal experience, often identified as coincidence, so astonishing that it could only have come from divine origin.