The label was instantly hailed as the second-coming of Interscope Records[citation needed], due to the obvious similarities.
In the summer of 2004, SRC would become home to the hit single, "Lean Back," by Fat Joe and Remy Ma.
After these releases, SRC had established itself among the other heavyweight record labels in hip hop music.
In June 2007, Sony Music resurrected Rifkind's original label, Loud Records.
On July 29, 2012, Steve Rifkind announced that he was leaving Universal Music Group on September 1, 2012.