[citation needed] The channel was an 24-hour English language general entertainment channel showed dramas, movie and variety shows from the United States, United Kingdom, Australia and New Zealand with Zee TV being the Hindi language general entertainment channel counterpart.

Star TV have since regionalised the channel to serve its huge viewerships.

Star Plus continue to be an English language general entertainment channel.

This enabled the channel to provide appropriate programming and viewing time for viewers from different Asian regions.

Disney, which had previously brought FOX International Networks, decided to launch Disney+ in more Asian markets, and decided to discontinue pay TV broadcasting, including Star World in Taiwan.

[6] As a result, Star World remains on air only in the Middle East and North Africa.