The station was owned and operated by STV Group plc in partnership with Glasgow Caledonian University.

STV were awarded local TV licences in January 2013 to operate two digital television channels, under the working titles of GTV and ETV, in Glasgow and Edinburgh respectively, for up to 12 years.

[2] STV Glasgow launched at 6.30pm on Monday 2 June 2014, originally airing every day from midday until around midnight.

The two city channels then shared the majority of programming, with most STV Glasgow productions also broadcast on its sister station.

On Monday 24 April 2017, with the launch of more STV City channels in Aberdeen, Ayr and Dundee, the network of services was merged and relaunched as STV2.