The Sapporo Television Broadcasting, Co., Ltd. (札幌テレビ放送株式会社, Sapporo Terebi Hōsō Kabushiki Gaisha) is a TV station of Nippon News Network (NNN) and Nippon Television Network System (NNS) in Hokkaidō, Japan.

Headquartered in Sapporo, the capital city of Hokkaidō prefecture, the TV station was established on April 8, 1958.

[1]: 11 STV began its TV broadcasts on April 1 the following year airing for at least 9 and a half hours a day.

[1]: 24  The network also aired certain programming from Nippon Educational Television (currently TV Asahi) alongside HBC.

[1]: 25  In the first year of broadcasting, Sapporo TV's corporate income entered the top ten in Hokkaido.

[1]: 29  Relying on the principle of thorough budget frugality, Sapporo TV set a very high profit rate of 42.5% in the second half of 1963.

[1]: 57  STV joined NNN as one of its founding members on April 1, 1966, to strengthen the news reporting system.

[1]: 203  In 1993, to commemorate the 35th anniversary of the broadcast, Sapporo TV held the "Higashiyama Kaii" exhibition, which attracted 100,000 people to visit.

[1]: 224  In 1998, the 40th anniversary of broadcasting, Sapporo TV opened a Berlin branch to strengthen the collection of overseas news.

[3] On November 29, 2024, STV, alongside fellow NNN/NNS affiliates Yomiuri TV, Chukyo TV and Fukuoka Broadcasting System announced that it would combine and integrate its management operations to form a holding company known as Yomiuri Chukyo FS Broadcasting Holdings Corp. with its offices being located at NTVHD's headquarters in Minato, Tokyo.

The merger, classified as a joint stock transfer is expected to close on April 1, 2025 pending approval from the Ministry of Internal Affairs and Communications.

Unlike a full restructuring of either STV, YTV, CTV and FBS, all four broadcasters would become wholly-owned subsidiaries of the combined company with its operations, including its corporate functions remaining intact.