[2] The story focuses on Saloni, who faces social discrimination because of her dark skin.

[4] The story revolves around the life of Saloni, who despite being dark-skinned, sets out to prove that it doesn't matter what skin colour you might be.

She faces many enemies such as Kaveri, Karan, Kuki Kaki, Padam, Chandni / Devika, Urvashi, Abhi,kshitij,Kalika, Varun and more.

The series is titled Saat Phere in the context of seven rounds a couple takes at their wedding.

In November 2008, the shootings and telecast of all the Hindi television series including this series and films were stalled on 8 November 2008 due to dispute by the technician workers of FWICE (Federation of Western India Cine Employees) for increasing the wages, better work conditions and more breaks between shootings.

[18] Speaking about ending the series, Producer Sunjoy Wadhwa said, "Saat Phere was Saloni’s story.

Within a month it started averaging 2-3 TVR and then gradually increased until ranging 6+TVR during 2006 becoming one of the most watched Hindi GEC.