[3] The theatre, often referred to as the Grand Dame of Palafox was first built in 1925[4][5][6][7] and was designed by architect Emile Weil in the style known as Spanish Baroque architecture.
[6] The main event, which was Cecil B. DeMille's The Ten Commandments,[5][7] was finally shown which completed their sold-out grand opening day.
[8] During World War II, the theater stayed open around the clock so that local citizens were able to watch newsreels at any time of the day, or night.
[5][6][7] As the years passed, the illustrious theater began to fall out of favor due to competition with drive-ins, as well as other factors, and slowly fell into disrepair.
[4][6] The theater was donated to the City of Pensacola who, with the combined efforts of the University of West Florida, worked to restore her to her original majestic structure.
"[9] The structure remains at its original location on the Northeastern corner of South Palafox Place and East Intendencia Street and continues to provide a variety of entertainment as in its older days.