[6][9] Their TV appearance attracted the attention of the National Viewers' and Listeners' Association (alluded as the "Whitehouse brigade" by Record Mirror) over the word "flasher", and mentions of automobile brands like Ford Motors and the Volkswagen Beetle in the performed song, "Traffic Jam", which they perceived as advertisement.

CashBox remarked favourably that in "Traffic Jam", Sailor showed "tremendous poise" with its "lighthearted happy sound and an infectious beat which could take it all the way to the top".

[10] Sounds noted that the reception was enthusiastic in countries like the Netherlands, and described Sailor's music as "idiosyncratic", remarking that they hoped "British audiences will respond to them as open-mindedly as the Dutch did".

[8] Alan Francis, writing for Record Mirror, was favourable to the "faultless harmonies" of "Josephine Baker" and "Traffic Jam" in one of their live performances supporting the debut album, stating that Sailor encompassed a mix of "folk, rock, and pop" but did not have a "cluttered sound".

[2] Writing for AllMusic, Dave Thompson compared Sailor's music style in the debut album to The Beach Boys, 10cc, and Jacques Brel and named "Traffic Jam", "Let's Go to Town", and "Josephine Baker" as exemplary songs that fully reflects the "magic of this band".