Saint Tropez was founded by Niels-Henrik Henriksen in 1984.
[1] In January 2019, IC Group sold Saint Tropez to DK Company.
[2] Sofie Lindahl-Jessen replaced Hans-Petersen as CEO of Saint Tropez in 2017.
She came from a position as Executive Vice President for Sales and Brand Communication at Republic of Fritz Hansen.
Products are also sold as wholesale and through online sale to consumers.