The gameplay in Tokimeki Memorial focuses on scheduling, dating, and stat-building.

The player has limited time to allocate between asking out members of the opposite sex and developing the playable character's abilities at school and sport (with the long-term goal of becoming more seductive, not out of any intrinsic value).

Dates are frequent but very brief, with usually only one multiple-choice question to determine whether the partner's love meter will increase or decrease.

In 2009, an OVA adaptation of Tokimeki Memorial 4 called Hajimari no Finder, directed by Hanyuu Naoyasu, was produced by Asahi Production.

Tokimeki Memorial is a live-action film loosely inspired by Konami's long running dating simulator franchise of the same name.