The UK's Institute of Directors argues that every growing business requires an effective sales strategy.
A sales target may be a minimum amount of value (monetary) or product sold (volume).
The time span could be set for the day, week, month, fiscal quarter or year.
A sales territory may be as large as a continent, country, state or province, or as small as a precinct, suburb, town or city.
[4] For shops and stores, market research may yield the following indicators for deriving initial forecasts:[5]