Sally is the witch princess of the Magic Kingdom who longs to visit the mortal realm, presumably to make friends her own age.

Immediately befriended by her new acquaintances – tomboyish Yoshiko Hanamura and girly Sumire Kasugano – Sally decides to stay on Earth indefinitely, leading to mischief.

Written and illustrated by Mitsuteru Yokoyama, Sally the Witch, was serialized in Shueisha's monthly Ribon magazine from July 1966 to October 1967.

[6] Metropolitan Books author Robert Jay Lifton stated that Sally Yumeno "has long been one of the most popular of all manga and animation characters".

[7] In December 1994, police found a pamphlet at the headquarters of the Aum Shinrikyo cult which included a song titled "Sarin the Magician", a parody of the opening song of Sally the Witch with the lyrics changed to refer to the poison known as "sarin" which Aum Shinrikyo used during the attempted assassination of judges in a case against the cult in June 1994 and later in March 1995 when it carried out a terrorist attack on the Tokyo subway.