Samuel Lawrence Lopez Concepcion (born October 17, 1992) is a Filipino singer, dancer, actor, VJ and host.

He had his first role in television in ABS-CBN's Mga Anghel na Walang Langit, and his major break was as Boy Bawang in Super Inggo.

He was appointed by the Department of Education as 'Youth Role Model and Spokesperson' and National Book Development Board's (NBDB) 'Get Caught Reading campaign' ambassador in 2007.

In 2008, Concepcion was appointed by the Business Software Alliance as the Official Spokesperson of the Philippines for 'B4USurf', 'Youth Ambassador for Education and the Arts' in the 3rd District of Manila and World Vision's 'Ambassador for Children'.

This included the role of Edmund Pevensie in the local stage adaptation of The Lion, The Witch, and The Wardrobe, Peter Pan and the Time Machine and Mr. Noah's Big Boat.

[5][6] Concepcion appeared on television in a commercial featuring him and his real-life dad in Maggi Sinigang sa Miso.

[7] Concepcion's musical influences include Gary Valenciano, Michael Jackson, Justin Timberlake, Chris Brown, Billy Crawford and Christian Bautista.

Concepcion was invited to guest at two of Christian Bautista's concerts namely, Dunkin Donuts: Color Everywhere in March 2005 and Heartfelt in November 2005.

[11][12] Concepcion took part in ABS-CBN's primetime shows, and first appeared on a drama series, Mga Anghel na Walang Langit, in a minor role.

[13] After winning the competition, Concepcion joined ASAP '06 where he became part of the group, Three-O, with Aldred Gatchalian and Aaron Agassi.

In June 2006, Concepcion, along with other Trumpets Playshop talents, was tasked by the Philippines' Department of Tourism to represent the country for the Korea World Travel Fair.

[14] In the same month, Concepcion was chosen by the Philippine government to sing in front of President Gloria Macapagal Arroyo and world economic leaders during APEC's Business Advisory Council Gala Opening.

[15] In July that year, he won Nickelodeon's Pinoy Wannabe Award with 40% of the votes, becoming the youngest and sole male recipient.

[18] Concepcion's next major television project was Walang Kapalit, a series starring Claudine Barretto and Piolo Pascual.

He played Blaine Anderson in the stage musical of Fox's Glee and another the film School of Rock and Pitch Perfect, scoring positive reviews.

[26][27][28] In February 2008, Concepcion became part of ABS-CBN's Star Magic, signing a co-management contract with Stages and was launched at ASAP '08.

[35] Aside from album release and theater roles, Concepcion returned to doing regular television shows in August 2008 on the remake of a Colombian series, i ♥ Betty la fea, which starred Bea Alonzo.

He joined a group called GiggerBoys in ASAP together with Enchong Dee, Robi Domingo, the late AJ Perez, Arron Villaflor, Dino Imperial, and Chris Gutierrez.

Concepcion staged his first major solo concert dubbed as I'll Find Your Heart held at the Music Museum in October 2008 that coincided with his 16th birthday.

In November 2009, he was hailed by the Consumers League of the Philippines Foundation the Dangal ng Pilipinas for Best Promising Male Young Singer Performer award.

[49][50][51] On February 19, 2011, he was the opening act for Taylor Swift's concert in Manila and sang his hits "Yeah2x", "Kung Fu Fighting", "Even If" and "Fireworks".

[56] According to Jollibee, the nine Yumbassadors "...represent the best in every young Pinoy" and "...form a new breed of role models that the country can proudly present to the rest of the world.".

[57] Concepcion celebrated his 10th anniversary in show business by starring as the lead character of Peter Pan in the musical version staged by Repertory Philippines and S.T.A.G.E.S at the Meralco Theater.

[58][59] This production was the first time that this version of Peter Pan, written by Stiles and Drewe and the late Willis Hall, was staged in Asia.

[102] Concepcion was appointed by the Business Software Alliance as the Official Spokesperson of the Philippines for B4USurf, an Asia-wide campaign that promoted safe internet use.

[105] For the campaign, he launched his PaperClay Art Competition at the Manila Ocean Park with a theme, Ako Para sa Kalikasan.

[105] In 2008, Concepcion began advocating the rights and welfare of every Filipino child as World Vision's Ambassador for Children.

[109] When the Philippines was hit by Typhoon Ondoy, Concepcion along with other celebrities helped distribute relief goods to the isolated families in evacuation centers in Metro Manila.

[110] In December 2011, Concepcion and Star Magic artists, led by Piolo Pascual held a one-night concert dubbed as A Night to Give Back at Zirkoh Morato, benefitting handicapped and disadvantaged children.

[112] On December 29, 2011, Concepcion was joined by co-ambassador Tippy Dos Santos as part of the "Child Friendly Space (CFS)" in the Macasandig, (Cagayan de Oro) evacuation center to aid relief efforts for the victims of Typhoon Sendong.