Sam Houston Bearkats

SHSU's primary rival is Stephen F. Austin (SFA) and tensions between the two schools can run high before major sporting events that pit one against the other.

Both men's and women's basketball teams hold home games in Bernard Johnson Coliseum located on the campus of Sam Houston State University.

Built in 1976, Johnson Coliseum is a 6,100 multi-seat arena that serves as host to both basketball and volleyball home matches.

[7] The men's program has been the most consistent in the conference over the past decade under the direction of former head coach Bob Marlin, winning regular season titles in 2000 and 2003 with an NCAA Tournament appearance in 2003 (the first in school history), and again in 2010.

[9] Under current head coach Brenda Nicholls the Bearkats have seen success in recent years, earning Southland Conference tournament berths in each of the last four seasons, including one regular season conference championship, a tournament final, a Women's Basketball Invitational appearance and a WNIT appearance.

The Sam Houston Bearkats won the 2020 NCAA Division I Championship with a 23–21 victory of South Dakota State.

In that time frame, the Bearkats boast 22 playoff wins, 8 conference titles, 7 semifinal appearances and a National Championship.

[14] In 2011, Fritz's second year as head coach, the Bearkats were the only FCS school to have an undefeated regular season thus earning the team the No.

Sam Houston game in 2009
Conference USA logo in Sam Houston State's colors
Bowers Stadium, home to the football team