He is well known for his controversial behaviour, both on and off the field, and most recently for his series of satirical advertisements as the spokesman for Meat and Livestock Australia (MLA) to promote the lamb industry.

[8] Michael was killed, aged 17, when he was hit by a motor-car whilst on a training run in High Street, Doncaster (near Curnola Avenue) on Saturday evening 26 June 1971.

Created by the writers of The Fat, the monologues were first piloted with AFL player John Platten and boxer Spike Cheney before the ABC asked Kekovich to perform.

[13] Kekovich has performed these 'rants' in commercials for North Melbourne Football Club membership drives and Dan Murphy's bottle shops.

[14] The first such advertisement drew particular controversy, when he labelled vegetarians as being un-Australian for not eating lamb on Australia Day, provoking outrage from animal rights activists and groups such as the Australian Vegetarian Society;[15] but the Australian Advertising Standards Bureau allowed the ads to remain on the air, ruling them to be satirical, despite viewers' complaints.

[17][18][19] In the Australia Day commercial promoting lamb for the BBQ, which featured Richie Benaud, Kekovich made an appearance along with "Captain Cook", "Ned Kelly", "Burke and Wills", and Ita Buttrose.

In October 2018 Kekovich appeared on Facebook advertising supporting the Australian Conservatives political party, with an aim to air the ads on TV.