[12] Ray Richmond of The Orange County Register credited Rubin as being "the missing piece" to the original cast.

The remark irked Fishman, who enlisted his lawyer, noted that he was "not a cross-dresser", said that he had never spent any significant amount of time in Spokane, and hinted at possibly leaving the station.

[22] As an entertainment correspondent at KTLA, he frequently appeared on other media outlets, including KNX, The Joan Rivers Show,[13] and the WGN Morning News.

[13] He was known for rarely being probing in interviews and generally being positive, which made him a favorite among Hollywood publicists;[25] his easygoing manner was known to put celebrities at ease.

[20] Rubin went on paid press junkets, unlike most journalists who shun the practice for ethical reasons.

The syndicator, ACI, intended Scoop to be a competitor to the successful Live with Regis and Kathie Lee.

[27] The program launched although it had less national clearance than the industry standard for new syndicated offerings;[28] it was canceled due to low ratings after three months on the air.

[29] Beginning in 2006, Rubin hosted Dailies, the flagship program of the newly relaunched Reelz Channel.

[33] In 2004, he helped the awards land on The WB—their first time on broadcast TV—after he along with other members who were employed by Tribune Broadcasting–owned WB affiliates pitched the idea to the network.

[31] Rubin made appearances as himself in several films, including Wes Craven's New Nightmare (1994)[35] and America's Sweethearts (2001).