The album was released amidst the flaring up of the South Thailand insurgency.

It thus promoted a message of national solidarity in many of its songs, including the eponymous "Samakkhi Prathet Thai".

[1] In particular, "Khwan Thai Chai Nueng Diao", which had been previously released as a single, was purposely written to reach out to the restive South.

The single version featured 43 artists, as well as Princess Ubol Ratana.

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