Its motto is "Den Samiska Kultur- och Samhällstidskriften" (The Sámi Culture and Society Magazine).

Having published regularly since 1918, Samefolket is considered one of the oldest indigenous periodicals in the world.

Tomasson called the new paper Samefolkets Egen Tidning ('The Sámi People's Newspaper').

Tomasson served as editor-in-chief of the paper until his death in 1940, publishing many articles on Sámi culture and identity.

Samefolket mainly reports on cultural and political events in Sápmi, but it periodically also covers issues of importance to other indigenous peoples.