Efendiyeva gained popularity in her home country after participating in the singing competitions Yeni Ulduz (2009), Böyük Səhnə (2014) and The Voice of Azerbaijan (2015-2016, third place).
[1] In 2017, she was the Azerbaijani representative in the international singing competition Silk Way Star, staged in Almaty, Kazakhstan, finishing in third place.
[2] In 2014, she participated in Azerbaijan's national selection for the Eurovision Song Contest but was eliminated at the third heat of the competition.
In response, she would do the same, including releasing a new music video and song dedicated to Tix that was posted by Eurovision's YouTube account.
Some others would create fan art, memes, and spread moments of the two recorded online on social media.